Since childhood, I have maintained a curious mind to observe, question and investigate the people and things around me. This curiosity has kept me trying and exploring, which has continued until now.
As an industrial designer and speculative designer, I started to provide creative design consulting services to clients in Beijing in 2016, which allowed me to practice product design, prototyping, customer relations, and business strategy. The professional training and innovative thinking I learned from the Royal College of Art and Beijing Institute of Fashion Technology, as well as the practical experience of founding a design consulting company, have made me realise that I have more significant needs and desires to continue my growth.
Royal College of Art 2020-2022 London
Master of Arts in Design Products & Futures
Beijing Institute of Fashion Technology 2016-2020 Beijing
Bachelor of Arts in Industrial Design (Arts and Engineering Combined Teaching Experimental Class)
Chaolai Design Consultancy, Co-founder
Brand consulting, product design and management, sustainable design, design research, virtual fashion design;
Provided design consulting services for many national institutions, enterprises (brands) and colleges, including Beijing Armed Police Force, China Aerospace Science and Technology Corporation(CASC), NYLON, INITIAL, Delicates, Beijing Institute of Fashion Technology, BELUGA, Chow Tai Fook, Yanwu.
Fumei (Ningbo) Daily Necessities Co., LTD., Brand Planning Officer
Developed the sanitary towel brand Orelax. Responsible for product research and development, packaging design, product manual, and brand image identification manual, in which the brand image, appearance design, and structural design of the product are trademarks and patents;
Cooperated with Shanghai Haoli Packaging Products Co., LTD as a consultant designer, realized the mass production of the first batch of products, and opened an official flagship store in JINGDONG.
Beijing Delicates Garment Co., LTD., Project Leader
Conducted research on the development of new materials, and helped the brand owners to get investment;
Developed Re-delicates product line, participated in exhibition Design Beijing 2019 and the Daily Relationship -- China Life Design Exhibition held in Shibuya, Tokyo;
Planed new brand strategies and inject a sustainable philosophy into the company culture.
Beijing Megvii Technology Co., LTD., Internship Designer
Engaged in the service design of the product and interactive designs of other software, and obtain a patent for the invention
An Animal Feeding Method Based On Video Monitoring And Device;
Participated in was displayed at The 2019 Shanghai World Cup Dog Show.