ORELAX PADS｜2019
The brand name is ORELAX, which is a combination of organic and relax.
The brand's products are made with organic cotton, not only in terms of product quality but also the experience brought by the product, so that women are still relaxed during the menstrual period.
Expressing menstruation is not a shame but a thing to be proud of.
The logo evolved from the combination of the letter o and the woman's vagina, reflecting the brand's identity as elegance, liberation, and freedom.
CHALLENGE
“I really don’t want to touch it(blood). I mean, although I know it’s mine, I still feel sick.”
——a 29 old female
I used orange soda on behalf of menstruation to pour the average menstrual volume of an adult woman on a pad. It aims to simulate the process of replacing pads and folding them by the method advocated.
Women usually replaced pads in the bathroom, and the small space is not suitable for such complicated operations finished with one hand (because the other hand may hold a new pad to be replaced). And when the hand touches the used pad, people will subconsciously look for a "safe area" so as not to touch the blood.
Therefore many consumers often do not fold and then discard it. The discarding of pads in the trash can of the toilet is very indecent, especially in the toilets shared by men and women. An elegant and fashionable woman, everything around her should be matched with her, including sanitary napkins, and the original intention of our concept was born.
BRAND DEVELOP
Combine fashion, brand and design to create an elegant pad for high-end users.
Combine fashion, brand and design to create an elegant pad for high-end users.
ITERATIVE TESTING
Several rounds of user testing through sketches and prototypes.
STRUCTURE
One end is a soft drawstring structure, and the other end is a soft buckle. When the user uses the sanitary napkin, she can quickly pull and lock the sanitary napkin. The quick pull structure makes it easy to throw the sanitary napkin and makes it elegant. And this structure has applied for a national patents.
One end is a soft drawstring structure, and the other end is a soft buckle. When the user uses the sanitary napkin, she can quickly pull and lock the sanitary napkin. The quick pull structure makes it easy to throw the sanitary napkin and makes it elegant. And this structure has applied for a national patents.
HOW TO USE
COMMERCIALIZATION
Received an invitation from the former senior vice president of JD.com to develop and sell the sanitary napkin brand. There are some different brand visualization.
With different product lines and packaging designs, Orelax finally opened its flagship store. To read more or buy， click on the link or search ‘瑞乐丝Orelax’.
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Branding
Innovation
Product Design
